Discover the extraordinary possibilities of audio content creation with our transformative "Beyond Podcasting" class.
This comprehensive program is designed to elevate your podcasting journey by exploring innovative avenues beyond traditional podcasting. By joining this class, you’ll gain invaluable insights into monetizing your podcast through sponsorship deals, affiliate marketing, and premium content offerings.
Elevate your storytelling, amplify your reach, and turn your passion into a powerful and profitable audio venture.
Under the guidance of digital marketing and podcasting expert, Jody Colvard, this comprehensive 6-month educational training guides you through a step-by-step journey, providing you with the tools and strategies to elevate your podcasting endeavors, expand your audience, effectively monetize your content, and leverage your podcasts for branding, enhanced visibility, and profitable opportunities.
Module 1: Monetizing Your Podcast
- Understanding Different Monetization Models.
- Leveraging Sponsorship Deals and Brand Partnerships.
- Implementing Affiliate Marketing Strategies.
- Creating and Marketing Premium Content Offerings.
Module 2: Effective Podcast Promotion
- Harnessing the Power of Social Media for Podcast Promotion.
- Email Marketing Strategies to Engage and Expand Your Audience.
- Collaboration and Cross-Promotion with Other Creators.
- Leveraging User-Generated Content to Increase Engagement.
Module 3: Leveraging Podcasting for Branding
- Identifying Your Unique Brand Voice and Message.
- Creating Consistent Branding Elements for Your Podcast.
- Using Your Podcast to Amplify Your Brand Story.
- Leveraging Your Podcast for Thought Leadership and Credibility.
Module 4: Beyond Traditional Podcasting
- Exploring Live Audio Streaming Platforms (e.g., Clubhouse, Twitter Spaces).
- Dive into the World of Audio Fiction and Immersive Storytelling.
- Integrating Podcasts into Multimedia Campaigns for Enhanced Impact.
- Expanding Reach with Voice-Activated Content and Smart Speakers.
Module 5: The Art of Storytelling through Audio
- Crafting Compelling Narratives and Story Arcs.
- Engaging Listeners with Emotionally Resonant Stories.
- Incorporating Sound Design and Music to Enhance Storytelling.
- Capturing Authenticity and Human Connection in Your Narratives
Module 6: Mastering the Art of Interviewing
- Preparing for Interviews and Setting Clear Objectives.
- Effective Questioning Techniques and Active Listening Skills.
- Cultivating a Comfortable and Engaging Interview Atmosphere.
- Using Interviews to Establish Expertise and Build Relationships.
Module 7: Building Partnerships and Collaborations
- Identifying Potential Partners and Collaborators in Your Niche.
- Approaching and Nurturing Relationships with Potential Collaborator.
- Creating Win-Win Partnerships for Cross-Promotion and Co-Creation.
- Leveraging Collaborations to Expand Your Audience and Reach
Module 8: Finding Sponsors and Advertisers
- Understanding the Sponsorship and Advertising Landscape.
- Creating a Compelling Sponsorship Pitch and Media Kit.
- Navigating Sponsorship Negotiations and Agreements.
- Delivering Value to Sponsors and Advertisers for Long-Term Partnerships.
Module 9: Transforming Your Podcast into Profitable Products
- Identifying Opportunities for Creating Products from Your Podcast.
- Developing and Launching Podcast-Related Merchandise.
- Creating Digital Products and Courses Based on Your Podcast’s Expertise.
- Implementing Effective Sales and Marketing Strategies for Your Products.
Love Notes
Meet Your Instructor
Jody Colvard
Jody is a renowned International Speaker, Digital Publisher, and New Media Pioneer with a remarkable 20+ year career in producing highly successful Podcasts and Online Businesses. She has also gained global recognition for her expertise in podcasting through her extensive speaking engagements and presentations across the globe.
As the founder of FMG Networks, VOW Media, Women in Podcasting and Podcast School, Jody has worked with celebrities and business clients featured on 20/20, Good Morning America, Oprah, and Dr. Phil.
- 6 Month Beyond Podcasting Class
- Two 1:1 Calls With Jody Colvard
- Members-Only Online Community: (Where You Can Receive Support and Have Access to Replays of Classes)
- Twice a Month, Group Coaching Calls With Your Group and Jody
- Access to Jody as needed by email
$2997
Frequently Asked Questions
The Beyond Podcasting class is designed for both aspiring and experienced podcasters who want to explore innovative avenues beyond traditional podcasting. Whether you’re looking to monetize your podcast, enhance your promotional strategies, leverage your content for branding, or dive into immersive storytelling, this class offers valuable insights for anyone seeking to elevate their audio content creation.
All of the course materials (including Zoom links and PDF Downloads) are accessible through the members area, which students will have access to once they are enrolled.
The beyond podcasting class runs for a duration of 6 months with each session spanning approximately one to one and a half hours.
There are no specific prerequisites for joining the Beyond Podcasting class. Whether you’re new to podcasting or already have some experience, the class caters to all levels of expertise. A passion for audio content creation and a willingness to explore innovative approaches are the key ingredients for a successful learning experience.
The class covers a wide range of topics, including monetization strategies such as sponsorship deals, affiliate marketing, and premium content offerings. Participants will also learn effective podcast promotion techniques, branding essentials, and explore the world of audio fiction and immersive storytelling. Additionally, the class delves into integrating podcasts with multimedia campaigns, and even utilizing voice-activated content.
The class follows a well-structured format, combining interactive modules, hands-on projects, expert-led sessions, and engaging discussions. Participants will have access to course materials through a user-friendly online platform, allowing them to learn at their own pace while benefiting from group interactions during live sessions.
Yes, you will receive comprehensive course materials, including resources, and recommended readings. These materials will help you further explore podcasting concepts and serve as a reference even after the class ends.
Yes, the class encourages active participation and interaction. You’ll have the opportunity to engage in discussions, ask questions, and receive feedback from both the instructor and fellow participants. This collaborative environment fosters a supportive learning community.
Yes, you will have access to the class materials in the members area, including recorded sessions, resources, and handouts, even after the course is completed. This allows you to revisit the content and reinforce your learning at your own pace.
Yes, the Beyond Podcasting class encourages networking and collaboration. Participants will have access to a dedicated online community or forum where they can interact with their peers, exchange ideas, and build valuable connections within the podcasting industry.
The final project serves as a culmination of the skills and knowledge acquired throughout the course. Participants will work on a project that incorporates elements of monetization, promotion, branding, immersive storytelling, interviewing, partnerships, sponsorships, and product creation. It’s an opportunity to showcase your creativity and apply the concepts learned during the class.
Yes, participants who successfully complete the Beyond Podcasting class will receive a certificate of completion. This certificate showcases your commitment to advancing your podcasting skills and exploring cutting-edge audio content creation strategies.
Yes, we believe in continuous learning and growth. After completing the class, participants will have access to selected course materials and resources to support their ongoing podcasting journey. Additionally, they can stay connected with the course community for continued learning and networking opportunities.
The Beyond Podcasting class stands out for its comprehensive approach, covering a wide range of topics beyond traditional podcasting. Led by industry expert Jody Colvard, who has been teaching podcast courses and producing podcasts since 2004, this class offers hands-on learning, expert guidance, and a supportive community to help you unlock the true potential of your audio content and make a lasting impact in the podcasting world.
To enroll in the class, simply click on one of the red buttons on this website and follow the registration process. You’ll be guided through the steps to secure your spot in this transformative audio content creation experience.
CLASS DATES
Choose to Start in October 2023 or April 2024
Schedule:
- Two 1:1 calls with Jody; (1 hour each)
- 12 online sessions, twice monthly; (1 to 1.5 hours each)
- Start date: October 2023
- End date: April 2024
Schedule:
- Two 1:1 calls with Jody; (1 hour each)
- 12 online sessions, twice monthly; (1 to 1.5 hours each)
- Start date: April 2024
- End date: September 2024